Top 11 Tips to Get Started in Social Networks
Knowing how to start being part of social networks is complex for businesses, especially for that is the first venture into the digital world. With the idea of facilitating that change many meetings and conferences are held, it is expected to become more involved.
In this case, we are talking about the “Social Media for Business,” a web conference held by Instant E-training in which social networking experts offered a lot of advice useful to these companies, the most important are reflected below :
The only way to learn is to try and obviously wrong, just trying can make progress. Do not be afraid to try new things. Often many people are hesitant with new initiatives for fear, but you need to try.
2- Do not just create accounts, you should know what to do with them:
Companies initially created accounts just to say they had them, but it is now imperative to use to get to connect with the audience. Customize your company networks.
3- Collaboration is necessary for the success of social networks:
It is necessary that all parts of the company for the same purpose. All equipment must be in “the same page” and know their role to work together effectively.
4- This is not like it to be effective:
The purpose of social networking is not just like the fans but to take action, get users are actively engaged with your product or organization through social networks. It is necessary to provide appropriate content for good interaction. It is important to know what your audience wants to offer it.
5- The content is better when shared:
Give your audience something of value to talk about. Create content that your audience willingly share with their friends and acquaintances and interact with them so that they are more motivated to share.
6- The golden rule of Twitter is to offer before:
It is necessary before to publicize your brand and products you offer your followers valuable content. Your first interaction with them does not have to be to make a sale, but rather thoughts, ideas worth sharing. If you offer information that interests them, the audience will be more open to meet your brand and know what you have to say. Do not expect to receive anything, constantly giving. If you did well you will achieve naturally get the attention you want.
7- Find out what the consumer wants and offer it:
Remember that the medium is the message, whatever it is what share must be something worthwhile. Sell what the consumer wants is not necessarily the product itself but a connection, a belonging.
8- In the case of small businesses word of mouth starts with the employer:
If you are a small business owner should keep in mind that social networks will be the best ambassador for your company. It’s not like you’re a big company, no one will reiterate if you do not give yourself to know, who you are and what your company. Therefore, the conversation begins with you. What you have to do is choose a suitable channel to provide content, start conversations and above all, be creative. I am an actual person with honest opinions. Find people interested, compromételos with your brand and talk to them. Encourages conversations that seem more encouraging.
9- Create a network:
First in the world of social networks, you must first know where you belong and with whom you interact or how. Professional social networks like LinkedIn are a good way to access those contacts that you may find useful. LinkedIn offers the possibility to join professional groups, participate in events and even meet new people.
10- Online videos can help you to stimulate and captivate your audience:
Online videos extremely easy to call the user’s attention and stimulate their senses of sight and hearing. The videos keep the user-friendly and can be consumed in a variety of devices, something that makes it extremely accessible and useful. People engage with this media sharing, commenting and valuing.
11- Quantify your efforts:
Not all efforts in social networks can be measurable by the ROI, but it is necessary to try to examine and decide whether your goals are being met or not beside trying to adapt to enforce them. Find an appropriate way to measure your profits.